Client: NWC | National Water Company
Agency: Designframe Corp
Direction: Mahmoud Arafa
Design: Heba Mahmoud
Agency: Designframe Corp
Direction: Mahmoud Arafa
Design: Heba Mahmoud
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Description
Public water conservation campaigns raise awareness in all levels of society about the importance of saving water to cope with its scarcity and ensure sustainability. The aim is to change citizen attitudes and behavior to improve water use efficiency. This is done through education and awareness campaigns on the socio-economic and environmental benefits of water conservation and different conservation methods. Communication means include traditional and social media, as well as direct communication such as workshops, presentations, stakeholder dialogues, etc. Other means such as economic incentives can also be employed, for example, free installation of water meters. Raising water conservation awareness is important as the combined impact of even small improvements in individual household use can amount to significant savings at a municipality or regional level.
Challenges
A new posters idea that reflects the spirit of the organization and encourages the citizen to involve.
A modern interactive ideas, to ensure the campaign's powerful position.
A friendly, fresh, and tech-savvy personality, consistently delivered in every touchpoint so that's why to transform the water usability tools to the nowadays technology products and tools to be more catchy and make the audience thinking and interact with the campaign.
An internal communication materials to re-energize the audience.
